Turn your traffic
into clients with a
built for the entrepreneur
you’re becoming.
For the creator who’s outgrown DIY and is stepping into their CEO era.
We build done-for-you, high-converting funnels for course, membership, and mastermind creators and donate free marketing to nonprofits.
Studio
Good Money
funnel ecosystem
Turn your traffic into clients with a
built for the entrepreneur you’re becoming.
It's free!
You need a funnel that turns the audience you already have into paying clients.
The truth is, you’re not meant to.
You’re excited… but you’re also tired of feeling like a human Swiss Army knife trying to hold up a whole business alone 🫠
You’re growing fast and you’re in the messy middle. That in-between space where you’re DIYing things, hiring freelancers, and duct-taping together different pieces of your funnel.
You’re a rising star. You know your business could blow up. You’re already nailing your mindset, and you know if you could just have the strategic support you need with your marketing, your business would quantum leap.
Your Google Drive is overflowing with ideas, and you’re bouncing between Canva, Kajabi, Slack, and way too many tabs. Trying to make it all work.
You’ve got a VA doing some things and a contractor doing others, but everything still lands back on your plate. It feels like no one owns anything, so you end up owning everything.
You’re obsessed with growth, and you can see exactly where you want your business to go.
You need one team who understands your audience, your goals, your offer, and your voice, and who feels like an extension of you.
You’re not ready for a full in-house team, and you don’t need one.
You just need high-level strategic support you can trust when you need it most 💁♀️
And yes, AI is amazing.
Just like a private jet, it’s a gorgeous high-power machine. But if you don’t have a skilled captain flying it, you’re going to get bumpy results. That’s why, even with AI’s power, you need trained marketing strategists and copywriters in the cockpit ✈️
After all, you’re the CEO. You’re meant to choose the destination, pick your meal, and pick your movie, NOT panic-press buttons at 40,000 feet 😳
You knew you could do it, and you did it.
I’ll let you in on a secret… you don’t need to work harder.
You need to step into your role as CEO and hire a team of marketing experts to do the heavy lifting for you, so you can focus on what you do best, serving your clients.
When that happens…
That is when your email list starts to feel more and more like an ATM.
That is when your offer is so dialed in you get DMs like, “You’re too good, take my money 😂.”
And that is when launches don’t feel like panic attacks in slow motion anymore. They feel calm, predictable, and profitable, because you have a highly skilled marketing team in your corner.
This is your
moment.
Empire-building
Because sometimes being the CEO of your business means bringing in the right people.
And working with us isn’t your typical agency experience (sorry bros 😉).
As a boutique, female-led studio, we’re just as invested in your success as you are.
It’s like having an in-house marketing team you don’t have to manage or keep on payroll, and they’re always on speed dial when you need them ☎️
The fastest way to scale isn’t working more hours, it’s a funnel that actually converts.
This is how a lot of entrepreneurs approach their funnels.
And to be clear, it's really not their fault. They're working crazy hard, but no one has told them they need a cohesive funnel recipe where every step links to the next to create a high-converting funnel 💁♀️
By following one cohesive strategy tailored to your business, you ensure that every element of your funnel works together seamlessly, much like a well organised little bakery.
Because when your offer, strategy, and funnel ecosystem are all dialed in, you dramatically increase your chances of manifesting your biggest goals 💸💜
Imagine you're baking a cake. Halfway through, you decide to make it vegan.
Instead of adjusting the recipe, you just leave out the eggs 😬
Then you decide to go gluten-free and add flours that behave nothing like the original recipe 🤪
Finally, you get creative with the frosting and make something totally unrelated to the cake you're baking.
The result? A soupy hot mess 😳
Your social media is popping off. You don’t need more leads. You need a funnel that turns the leads you already have into paying clients.
And normally, you’d have to pay a marketing strategist hundreds of dollars to dive in and figure that out for you.
But because you’re here reading this right now, we’d love to offer you the chance to apply for a free funnel audit.
Because when your marketing system is built to convert every post, email, and masterclass finally works together to make you money.
You might be wondering which part of your funnel is blocking your growth?
Email list
Sales Page
Lead Magnet
IG
IG
IG
IG
Evergreen Sales Email
During this funnel audit, we’ll uncover where some of your biggest opportunities lie.
And because this is a high-touch, personalized experience, we only open a few Diagnostic Call spots each month ☎️
These are reserved for course or membership creators who are serious about scaling with a high-converting funnel and want expert eyes on their business right now.
If you'd like to be considered, simply fill out the short form below.
If it’s a HELL YES WE’RE A FIT, then you’ll receive a private link to book your call.
Winning
in the Age AI
Let’s be real, you’re building a business in a world where AI is moving fast. And you deserve a team who stays ahead.
At Studio GoodMoney we’re constantly learning, testing, and innovating to figure out how to pair AI’s incredible capabilities with the strategic insight, creative precision, and emotional resonance that only comes from a human brain.
This isn’t about doing what you could do yourself with ChatGPT 🤖
Because AI has made it easy to write words fast, but harder to stand out with authenticity, perfectly timed sales psychology, and brand intimacy. That’s what sets what we create for you apart.
What’s actually happening is, AI has shifted us out of the knowledge economy into the experience economy, and your brand experience now counts more than ever.
It’s not just about what they’re learning. To your students, it’s about learning it with you.
That’s why we pay special attention to brand experience when we build your funnel.
And you'll always have our team of real humans guiding you every step of the way.
KNOW EXACTLY WHAT’S MISSING FOR YOUR FUNNEL?
Here's how we can help you...
Strategy SpeedDial is like having a marketing strategist in your pocket, literally. Send a quick text or voice note and get a voice note response within 24 hours.
We also hop on a monthly call with you to stay up to date on your business and your launch plans. This way we're able to give you the nuanced answers that AI just isn't able to give (yet).
There are only 5 spots open right now. Book a call if you want to find out more and snag one ☎️👇
STRATEGY SPEEDDIAL
™
Email marketing has serious ROI. On average, every $1 you spend returns about $36.
The MailRoom Club is designed to help turn your inbox into an ATM. You can get as many emails as you need, up to 20 a month. We handle your segmentation, your sending, your split-testing of subject lines, and if an email flops, we’ll figure out why. Because we’re not only email marketers on demand, we’re strategic partners invested in your success.
Basically, if you want to make money with email marketing and get your audience ready to buy before you even launch, then The MailRoom Club is for you 💌
There are only 5 spots open right now. Book a call if you want to find out more and snag one ☎️👇
THE MAILROOM CLUB
™
Step into the Offer Architecture Workshop and let’s design your revenue-driving, category-defining offer from the ground up 🖋️
We’ll design every aspect of your offer, from value stack, pricing strategy and positioning to retention, messaging, differentiation and where it fits in your offer ladder.
And to bring your offer to life visually, you’ll also get a VIP creative direction day with our brand strategist, Krysta, where you’ll define the creative direction, moodboard and initial visual identity concepts for your brand-new offer 🎨
We limit spots for this offer so we can give our clients VIP level attention 💅🏻 Book a call if you want to find out more and snag one ☎️👇
The offer Architecture Workshop
What unreasonable amount of value can you add?
Let's bonus stack, but like it's 2026
How can we decrease the effort your client has to make?
Where does this offer sit on your offer ladder?
How can you be indispensable to people right now?
How can you make it impossible for them to fail?
How can we make these bonuses unreasonably good
What is your client's dream outcome?
What guarantee can we offer?
We’ll help you refine your offer so it feels irresistible, premium, and impossible for your ideal clients to stop thinking about. From there, our marketing strategist will map out your launch or evergreen funnel strategy tailored to your business. Our copywriter will craft high-converting emails, landing pages, and sales page copy, while our brand designer and website designer work together to bring your vision to life.
We limit spots for this offer so we can give our clients VIP level attention 💅🏻
Full funnel glowup
Conversion Event
Landing Page
Sales Page
Offer Creation
Launch Strategy & Masterclass Design
Invite your list to your masterclass
Remind them to attend
Promote your offer to your list
Because, a funnel isn’t just about numbers. It’s about the way your dream clients experience your brand world, from the very first opt-in to your most transformative offer.
Your brand experience is your human advantage 🧠
And if you need something custom or just want to work on one piece of your funnel let’s hop on a call and see how we can help you.
Click the button and book your call.
So, if you’re keen to get started and already know which package is right for you, let’s make it happen.
At Studio GoodMoney, we’re obsessed with crafting brand experiences that feel good.
And this isn’t your regular cookie-cutter funnel.
Meet The Team
Meet The Team
Founder of Studio GoodMoney. Shameless optimist & unreasonable big-vision dreamer who genuinely believes marketing can change the world. Noelle is our marketing strategist and offer architect here to help you turn your brilliance into revenue and impact.
Favorite sweet treat
Vegan GF chocolate cake (yes please!) 🍰
Biggest causes
Humanitarian causes, anything to do with helping animals, and in particular saving wildlife.
Founder & Marketing Strategist
Meet Noelle
The fiery and fun wordsmith behind your stories that sell. Shelley turns your big, messy ideas into sharp, compelling copy that keeps your audience glued to every line by weaving in the right psychological triggers at the right moments. She knows exactly how to help your message land and your offer feel irresistible.
Favorite sweet treat
Toffee Yum Yums! 😋
Biggest causes
Anything to do with animals. She dreams of opening a Senior Dog Sanctuary.
Story-to-Sale Specialist (aka Conversion Copywriter)
Meet Shelley
Our resident Brand Clairvoyant. Krysta uses her intuitive gift to translate your ideas into a brand world that feels authentic, unique, and unmistakably yours. Her designs aren’t just drop-dead gorgeous – they’re built to help your audience feel instantly connected to your vision.
Favorite sweet treat
A fancy botanical latte 🍵
Biggest causes
Regenerative farming education and forest conservation
Brand Designer
Meet Krysta
She’s the one who takes your brand design and brings it to life online. With her bright, sunny personality, expert eye for creative details, and her knack for making tech feel easy, Emily turns your vision into a sales page that actually makes you money.
Favorite sweet treat
An almond croissant always goes down well.
Biggest causes
Anything to do with animals, Emily get's involved. She would love to volunteer at a shelter!
ShowIt Stylist & Web Designer
Meet Emily
Gloria is our systems expert who makes even the most complex back-end systems feel simple and manageable. From your behind-the-scenes tech setup and automations to tracking your launch metrics, Gloria ensures everything works exactly as it should and that you’re fully supported.
Favorite sweet treat
Anything salted tahini, salted tahini cookies 🤍🍪
Biggest causes
Animal rescues, the one I'm involved with in fostering and rescuing is SOS Animales Nica 🐶
Tech & Systems Queen
Meet Gloria
This studio is brand new, but here are some of the results our team has gotten for clients before. Our team has…
And our emails have helped clients get open rates like this👇 (the industry average is 33.8% for online course creators)
Basically, we’re your go-to girls when it comes to funnels 💅
Helped a client leverage a small list of 150 ideal clients to bring in $63,000 the very first time she launched her high-ticket online course.
And we helped a client bring in over $70,000 during the first launch of her luxury membership.
We helped another client launch her online store and make $20k in the first month.
And we helped a non-profit founder revive her disengaged email list, where no one was opening anymore, and start getting a 32% open rate with weekly emails and more than double donations coming in.
We also helped raise over £30k for an animal rescue organization in under 2 weeks by giving the copy on their GoFundMe page a glow-up.
We helped a solo-preneur with a small email list bring in $5000 during a black friday promotion.
And we helped a 6-figure course creator achieve an 11% conversion rate on his sales page (the industry norm in his niche is 2-3%)
Our brand designer and website designer worked with Alex Freakin Cattoni! ⚡️
Love
From Our Clients
“Noelle is highly self-motivated, encourages our team, and follows through with great dedication. Her organization and commitment are absolute game-changers for our non-profit!
She truly goes above and beyond in everything she does and is incredibly passionate about making our non-profit sustainable with a stronger impact. We are so grateful for her contribution!”
Jennifer, Founder of MamaBaby Haiti
Our marketing strategist-Noelle
To small businesses considering hiring a copywriter, I wholeheartedly recommend Noelle. She goes beyond just writing – she crafts an entire marketing strategy that feels authentic and purposeful. Her dedication, creativity, and ability to truly understand your brand make her an invaluable asset.
Thank you, Noelle, for your exceptional work and for being an integral part of Ibu Ayurveda's success journey.
Justene, Founder of Ibu Ayurveda
Our marketing strategist-Noelle
Noelle would be an excellent partner for visionaries, coaches, or practice owners who have big ideas and need strategic marketing support to bring them to life.
If you're someone who needs a marketing director who can help you clarify your vision, develop comprehensive launch strategies, and create cohesive messaging across all your platforms, Noelle would be a valuable addition to your team.
I'm grateful for Noelle’s partnership in bringing my vision to life - she helped turn dreams that had lived in my head for years into real, thriving programs that are now serving the pet parents and veterinarians I care so deeply about.
Dr. Lily Chen, Integrative Pet Wellness Center & The Unicorn Vet
Noelle would be an excellent partner for visionaries, coaches, or practice owners who have big ideas and need strategic marketing support to bring them to life.
If you're someone who needs a marketing director who can help you clarify your vision, develop comprehensive launch strategies, and create cohesive messaging across all your platforms, Noelle would be a valuable addition to your team."
Our marketing strategist-Noelle
Albin G.
“I have nothing but praise for Shelley. She was a real pleasure to get to know and work with. I would recommend her to anyone looking for a talented writer.”
“Working with Shelley has been wonderful. She is an incredibly gifted writer who puts her all into her work. She is very focussed, careful, prompt where scheduling is concerned, and simply a pleasure to work with. I would not hesitate for a moment to hire her again.”
Chantal T.
Our Copywriter-Shelley
Our Copywriter-Shelley
“When I had the vision for the Copy Posse, I knew I needed support bringing it to life-because I didn’t want to create just a website or launch just a product. I wanted to build a brand that would shake shit up and redefine an entire industry. While I’m not there yet, I’m on my way–and I know I wouldn’t have had the impact I’ve had if it wasn’t for the Copy Posse’s visual branding. Krysta played a HUGE role in conceptualising the Copy Posse aesthetic and has helped me design the Posseverse from the first pixel….
Krysta’s unique gift is extracting your vision, mission, personality and brand voice and translating it into exciting visuals that feel EXACTLY right. I mean–she somehow took “grunge 90’s hip hop meets Beyonce meets Tigers” and turned it into a visual brand I’m insanely proud of. I’d recommend her to ANYONE who is looking to seriously make a splash online”
Alex Cattoni
CEO, The Copy Posse
I know I wouldn’t have had the impact I’ve had if it wasn’t for the Copy Posse’s visual branding. Krysta played a HUGE role in conceptualising the Copy Posse aesthetic and has helped me design the Posseverse from the first pixel….
Krysta’s unique gift is extracting your personality and brand voice & translating it into exciting visuals that feel EXACTLY right. I mean–she somehow took “grunge 90’s hip hop meets Beyonce meets Tigers” and turned it into a visual brand I’m insanely proud of. I’d recommend her to ANYONE who is looking to seriously make a splash online”
Our brand designer-Krysta
"Working with Gloria made things easy for my coaching business. She helped me with everything from brand and web design to getting my client assets organized and standardized. Her attention to detail is great and she always kept me in the loop with clear communication.”
Ryan Hindmarsh
Rhino Coaching
I know I wouldn’t have had the impact I’ve had if it wasn’t for the Copy Posse’s visual branding. Krysta played a HUGE role in conceptualising the Copy Posse aesthetic and has helped me design the Posseverse from the first pixel….
Krysta’s unique gift is extracting your personality and brand voice & translating it into exciting visuals that feel EXACTLY right. I mean–she somehow took “grunge 90’s hip hop meets Beyonce meets Tigers” and turned it into a visual brand I’m insanely proud of. I’d recommend her to ANYONE who is looking to seriously make a splash online”
Our systems expert, Gloria
“AMAZING writer and so creative. There is a reason that I’ve worked with Shelley several times now. She is professional, incredibly communicative and so much fun to work with. Top notch writer.”
Nicklas C.
Our Copywriter-Shelley
"Not only is Emily an incredibly talented designer and creative, she’s also an absolute pleasure to work with! Nothing was ever too much trouble and she was always keen to go above and beyond to provide an A* service."
Melissa Matson
"Since Emily helped me to re-brand and do my website, I've had more enquiries & sales than ever and I absolutely know that it's because my brand is now positioned as a premium brand. Emily is amazing at what she does and it a dream to work with. If you're thinking about working with her, don't hesitate, just do it!!"
Claudia Woodham
Our Web designer - Emily
Our Web designer - Emily